Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated September 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Sports
220 placements·139 brands·-28% MoM
#2Technology
210 placements·173 brands·+1% MoM
#3Finance
191 placements·126 brands·+6% MoM
#4SaaS
128 placements·88 brands·-35% MoM
#5Entertainment
112 placements·73 brands·-8% MoM
#6Health & Fitness
109 placements·82 brands·-34% MoM
#7FinTech
89 placements·46 brands·-41% MoM
#8Artificial Intelligence
77 placements·55 brands·-25% MoM
#9Mental Health
57 placements·31 brands·+12% MoM
#10Lifestyle
55 placements·40 brands·+2% MoM
#11Automotive
42 placements·32 brands·-48% MoM
#12Gaming
41 placements·41 brands·+64% MoM
#13Business
33 placements·19 brands·-31% MoM
#14Media
31 placements·27 brands·-30% MoM
#15Education
29 placements·17 brands·-9% MoM
#16Cybersecurity
28 placements·14 brands·-15% MoM
#17Travel
28 placements·22 brands·-40% MoM
#18Marketing
23 placements·21 brands·-62% MoM
#19Investing
22 placements·11 brands·-54% MoM
#20Software
20 placements·15 brands·-47% MoM
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