Sponsor comparison

Mamamia Subscription vs Bed Threads

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

Mamamia Subscription

mamamia.com.au

VS

Bed Threads

bedthreads.com.au

Sponsorship breakdown

Category

Mamamia Subscription

Bed Threads

Industry

Parenting

Entertainment

Newsletter

Parenting Out Loud Podcast

200K subscribers

True Crime Conversations Podcast

25K subscribers

Audience reach

200K subs

25K subs

Ad format

Sponsored Content

DID YOU KNOW? Mamamia subscribers get an all-access pass... SUBSCRIBE here: Supp…

Sponsored Content

Win a $2,000 Bed Threads voucher. Subscribe to Mamamia here before April 30 to b…

Last recorded

April 2026

April 2026

Ad copy examples

Mamamia Subscription

DID YOU KNOW? Mamamia subscribers get an all-access pass... SUBSCRIBE here: Support independent women's media

Bed Threads

Win a $2,000 Bed Threads voucher. Subscribe to Mamamia here before April 30 to be automatically entered.

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