Weekly Sponsor Report: February 20-27, 2026
Key Insights
- • Strong activity with 872 unique sponsors discovered
- • Technology leads with 226 sponsors
- • 10 high-intent leads with contact info available
Week at a Glance
Top Industries
Category Distribution
Ad Type Breakdown
Topic Categories
Top 5 Sponsors by Audience
📊 Market Analysis
Market Overview
This week saw 872 unique sponsors actively engaging with newsletters across various industries. The average newsletter audience size for sponsored placements was 2,165,580 subscribers.
Industry Breakdown
The top performing industries this week were:
- Technology with 226 sponsors
- SaaS with 51 sponsors
- FinTech with 50 sponsors
- Sports with 37 sponsors
- Artificial Intelligence with 34 sponsors
High-Intent Opportunities
We identified 10 hot leads with high sponsorship intent (score 70+). These sponsors show strong signals including recent funding, complete contact information, and active sponsorship history.
Budget Signals
Financial indicators suggest strong budget availability:
- 0 recently funded companies showing interest in sponsorships
- 1 high-revenue companies ($10M+ annual revenue)
- 0 well-funded startups with $10M+ in total funding
For Newsletter Creators
This week's data suggests several opportunities for newsletter creators:
- Focus on Technology industry sponsors - they're the most active
- 62% of sponsors are ready for immediate outreach
- Well-funded companies show higher conversion rates for sponsorship deals
Top Sponsors This Week
These sponsors are actively running campaigns across multiple newsletters. They represent proven buyers with budget allocated for sponsorships.
| # | Company Details | Industry & Type | Metrics |
|---|---|---|---|
| 1 |
Masterworks
Sponsors: Pivot & Flow
|
Investing
|
80,000
|
| 2 |
Wispr Flow
Sponsors: Pivot & Flow
|
Productivity
|
80,000
|
| 3 |
ETF Central
Sponsors: GRIT
|
Investing
|
50,000
|
| 4 |
HubSpot
Sponsors: GRIT
|
Marketing
|
50,000
|
| 5 |
YieldMax
Sponsors: The Weekly Buzz
|
Finance
|
200,000
|
| 6 |
Public
Sponsors: The Weekly Buzz
|
FinTech
|
200,000
|
| 7 |
Mountain Warehouse
Sponsors: Money Talk
|
Retail
|
23,603
|
| 8 |
Skipton Building Society
Sponsors: Money Talk
|
Finance
|
23,603
|
| 9 |
Chip
Sponsors: Money Talk
|
FinTech
|
23,603
|
| 10 |
TopCashback
Sponsors: Money Talk
|
Finance
|
23,603
|
Why this matters: Multiple placements signal budget allocation. Funded companies have longer commitment timelines. Contact availability means immediate outreach.
Creator & Newsletter Intelligence
Deep dive into which newsletters are winning sponsors and why. Use these insights to position your own newsletter for success.
Top Performing Newsletters This Week
| Rank | Newsletter | Sponsors | Performance Tier |
|---|---|---|---|
| 1 |
Podnews Daily
|
30
active sponsors
|
Elite |
| 2 |
Minority Mindset
|
26
active sponsors
|
Elite |
| 3 |
Jensen Tung
|
25
active sponsors
|
Elite |
| 4 |
BarBend Newsletter
|
25
active sponsors
|
Elite |
| 5 |
The Rundown AI
|
22
active sponsors
|
Elite |
| 6 |
There's An AI For That
|
16
active sponsors
|
Elite |
| 7 |
AI Fire
|
15
active sponsors
|
Elite |
| 8 |
Fintech Is Femme
|
12
active sponsors
|
Elite |
| 9 |
Milk Road Crypto
|
11
active sponsors
|
Elite |
| 10 |
The AI Entrepreneurs
|
11
active sponsors
|
Elite |
Newsletter Performance Tiers
Elite (5+)
10
Proven sponsor appeal, commanding premium rates
Earning $5K-$50K+/month
Strong (2-4)
0
Regular sponsor interest, growing systematically
Earning $1K-$10K/month
Emerging (1)
0
First sponsor secured, building momentum
Focus on velocity & learning
What Top Creators Do Differently
- • Niche focus: "SaaS newsletter" beats "Business newsletter"
- • Proactive outreach: 10-20 personalized pitches weekly
- • Fast response: Reply within 2 hours, not 2 days
- • Flexible offers: Start with test campaigns, then upsell
💡 Action Plan: How to Join the Top Tier
Starting out (0-1 sponsors): Pick one industry from the top performers above. Send 5 personalized pitches this week. Goal: land 1 test campaign in 30 days.
Growing (2-4 sponsors): Target your current sponsors' competitors. Create a simple case study. Target: add 2-3 new sponsors this quarter.
Established (5+ sponsors): Focus on retention and premium pricing. Offer multi-issue deals. Goal: increase revenue per sponsor.
Topic Trends & Content Intelligence
Understanding what topics sponsors care about helps you position your content and identify partnership opportunities.
Hot Topics in Newsletter Sponsorships
These topics are generating the most sponsor interest and mention volume this week. Newsletters covering these topics are seeing increased sponsor activity.
➡️ Artificial Intelligence
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Cryptocurrency
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Personal Finance
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Cloud & Infrastructure
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Food & Cooking
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Business Automation
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ E-commerce & Shopping
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
➡️ Enterprise Software
High Momentum🔥 Prime time to create content around this topic - sponsors are actively seeking newsletters covering this area.
Topic Category Distribution
Broader content categories that sponsors are interested in. Use this to identify adjacent topics you could cover.
How to Use These Trends
- • Cover high-momentum topics to attract sponsors
- • Pitch with data: "We covered [topic] in 3 issues with 45% engagement"
- • Match topics to industries (AI → Software, DeFi → Finance)
- • Create topic bundles for premium pricing
Topic Opportunity Matrix
High Momentum Topics
Score 75+: Maximum sponsor interest RIGHT NOW
- ✓ Highest sponsor demand
- ✓ Premium pricing potential
- ✓ Competitive but lucrative
- ✓ Action: Pitch aggressively this week
Rising Topics
Score 50-74: Growing interest, great timing
- ✓ Increasing sponsor budget allocation
- ✓ Less competition than high momentum
- ✓ Good ROI potential
- ✓ Action: Position yourself as early expert
Emerging Topics
Score <50: Early stage, watch closely
- ✓ First-mover advantage available
- ✓ Lower immediate sponsor interest
- ✓ Could explode in 1-2 months
- ✓ Action: Test content, build expertise
High-Priority Leads
Sponsors with high intent signals (score 70+) and contact information available
Shopify
70/100Technology
✓ Contact available
Helix Sleep
70/100Technology
✓ Contact available
ElevenLabs
70/100Voice AI / Text-to-Speech
✓ Contact available
Airia
70/100AI Orchestration
✓ Contact available
Plaid
70/100Financial Infrastructure
✓ Contact available
HSBC
70/100Banking & financial services
✓ Contact available
💡 These sponsors demonstrate strong signals including recent funding, complete contact info, and active sponsorship history
Action Items for Newsletter Creators
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