Sponsor comparison
First Direct vs Nationwide
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Category
First Direct
Nationwide
Industry
Banking
Banking
Newsletter
Money Talk
24K subscribers
Money Talk
24K subscribers
Audience reach
24K subs
24K subs
Ad format
Affiliate Partnership
First Direct Regular Saver 7% AER (pay in up to £300 a month)
Sponsored Content
Nationwide Flex Account 5% AER (first 12 months up to £1,500; for new customers …
Last recorded
December 2025
January 2026
Ad copy examples
First Direct
First Direct Regular Saver 7% AER (pay in up to £300 a month)
Nationwide
Nationwide Flex Account 5% AER (first 12 months up to £1,500; for new customers only) - read my Nationwide review here
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