Estimate how much to charge for newsletter sponsorships based on your audience, engagement, and niche.
What is CPM?
CPM stands for "cost per thousand" (mille). It's the standard metric for pricing newsletter ads. A $30 CPM means the advertiser pays $30 for every 1,000 subscribers who receive the email.
What's a good CPM for newsletters?
General newsletters typically see $15–$30 CPM. Niche B2B newsletters (finance, SaaS) can command $30–$70+ CPM. The more targeted your audience, the higher your rate.
Should I price by opens or subscribers?
Most sponsors price by total subscribers, but some prefer open-based pricing. We recommend quoting by subscriber count and highlighting your open rate as a selling point.
How do I find sponsors for my newsletter?
SponsorGap tracks thousands of brands actively buying newsletter sponsorships. Search by your industry to find brands already spending in your niche.
Browse real brands actively sponsoring newsletters in your niche.
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