Sponsor comparison
Merit vs Rocky's Matcha
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
E-commerce
Consumer Goods
The Newsette
400K subscribers
Plant Based
15K subscribers
400K subs
15K subs
Merit have had clean lipsticks in their lineups for a while, and really lean int…
Rocky Xu, Founder of Rocky's Matcha, mentions his own brand's single serve packe…
October 2025
June 2026
Ad copy examples
Merit
Merit have had clean lipsticks in their lineups for a while, and really lean into aesthetic packaging if that's your vibe
Rocky's Matcha
Rocky Xu, Founder of Rocky's Matcha, mentions his own brand's single serve packets as a favorite travel item, indicating a clear self-promotion of his own product.
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