Welcome Pickups

I've used Welcome Pickups in Lisbon, Berlin, Madrid, and Paris, and it's become my default airport-to-hotel solution. You book online before your flight, see the exact price upfront (usually comparable to Uber), and most importantly, a driver will be waiting for you right after luggage pickup with your name on a sign. They speak English and can help with your bags. They operate in over 350 destinations worldwide. It's the small dose of certainty that makes arriving in a new city less stressful. (The link above gives you €5 off your first trip.)