Sponsor comparison
Financial Times vs The Athletic
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Category
Financial Times
The Athletic
Industry
Media
Media
Newsletter
marketscrunch
50K subscribers
Sports Media with Richard Deitsch
100K subscribers
Audience reach
50K subs
100K subs
Ad format
Sponsored by
Sponsored Content
Annie Costabile, a senior writer for The Athletic
Last recorded
—
May 2026
Ad copy examples
Financial Times
No ad copy available
The Athletic
Annie Costabile, a senior writer for The Athletic
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