Sponsor comparison

Function Health vs MIDI

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

Function Health

www.functionhealth.com

VS

MIDI

midi.health

Sponsorship breakdown

Category
Function Health
MIDI
Industry

Health & Sports

HealthTech

Newsletter

Two Percent with Michael Easter

10K subscribers

The Vajenda

150K subscribers

Audience reach

10K subs

150K subs

Ad format
Sponsored Content

Function Health offers 5x more testing than typical blood work. Your Function re…

Sponsored Content

MIDI is a telemedicine platform that promoted a sponsored post on Instagram abou…

Last recorded

January 2025

July 2026

Ad copy examples

Function Health

Function Health offers 5x more testing than typical blood work. Your Function results are reviewed by a clinician, but I recommend two things: work with your doctor to analyze your results and read this post to understand the upsides and downsides of direct-to-consumer blood work in the absence of symptoms. Use this link to learn more about Function and to skip the waiting list.

MIDI

MIDI is a telemedicine platform that promoted a sponsored post on Instagram about testosterone content and markets a 'specially formulated' testosterone cream on their website. The newsletter critiques their claims and highlights potential commercial bias.

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