Sponsor comparison
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Health & Sports
HealthTech
Two Percent with Michael Easter
10K subscribers
The Vajenda
150K subscribers
10K subs
150K subs
Function Health offers 5x more testing than typical blood work. Your Function re…
MIDI is a telemedicine platform that promoted a sponsored post on Instagram abou…
January 2025
July 2026
Ad copy examples
Function Health
Function Health offers 5x more testing than typical blood work. Your Function results are reviewed by a clinician, but I recommend two things: work with your doctor to analyze your results and read this post to understand the upsides and downsides of direct-to-consumer blood work in the absence of symptoms. Use this link to learn more about Function and to skip the waiting list.
MIDI
MIDI is a telemedicine platform that promoted a sponsored post on Instagram about testosterone content and markets a 'specially formulated' testosterone cream on their website. The newsletter critiques their claims and highlights potential commercial bias.
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Contact details, decision makers, email addresses, and complete sponsorship history for both brands.
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