Sponsor comparison

HBO Max vs Financial Times

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

HBO Max

hbomax.com

VS

Financial Times

ft.com

Sponsorship breakdown

Category
HBO Max
Financial Times
Industry

Arts

Media

Newsletter

The Dailies

20K subscribers

marketscrunch

50K subscribers

Audience reach

20K subs

50K subs

Ad format
Sponsored Content

Promotion for the TV series 'Hacks', described as 'ONE OF TV’S BEST COMEDIES EVE…

Sponsored by
Last recorded

June 2026

Ad copy examples

HBO Max

Promotion for the TV series 'Hacks', described as 'ONE OF TV’S BEST COMEDIES EVER' by Variety, with a call-to-action to watch now on HBO Max.

Financial Times

No ad copy available

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