Sponsor comparison
Natwest vs First Direct
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Category
Natwest
First Direct
Industry
Banking
Banking
Newsletter
Money Talk
24K subscribers
Money Talk
24K subscribers
Audience reach
24K subs
24K subs
Ad format
Affiliate Partnership
Natwest Digital Regular Saver 5.50% AER (pay in up to £150 a month, with higher …
Affiliate Partnership
First Direct Regular Saver 7% AER (pay in up to £300 a month)
Last recorded
December 2025
December 2025
Ad copy examples
Natwest
Natwest Digital Regular Saver 5.50% AER (pay in up to £150 a month, with higher rate paid up to £5,000)
First Direct
First Direct Regular Saver 7% AER (pay in up to £300 a month)
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