Sponsor comparison

SKIMS vs SoFi

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

SKIMS

skims.com

VS

SoFi

sofi.com

Sponsorship breakdown

Category
SKIMS
SoFi
Industry

E-commerce

FinTech

Newsletter

The Wardrobe Edit

75K subscribers

Morning Brew

2.4M subscribers

Audience reach

75K subs

2.4M subs

Ad format
Product Placement

Stretch-Cotton Jersey T-Shirt in off-black

Brand Sponsorship

Safeguard your crypto. Interested in crypto, but want a secure platform? Meet So…

Last recorded

September 2025

February 2026

Ad copy examples

SKIMS

Stretch-Cotton Jersey T-Shirt in off-black

SoFi

Safeguard your crypto. Interested in crypto, but want a secure platform? Meet SoFi, the first national chartered bank where retail customers can buy, sell, and hold 25+ cryptocurrencies with the safeguards of a bank. Access cryptocurrencies like Bitcoin, Ethereum, Solana, and more on a federally regulated platform—all in the same app where you manage the rest of your finances. Want a $10 bonus? Just open a SoFi Crypto account, make a qualifying crypto purchase of $10 or more by 2/7/26 with funds from your SoFi Checking and Savings account, and get $10 in Stablecoin for more SoFi Crypto trades (terms apply).

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