Sponsor comparison
The Athletic vs Theringer
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Category
The Athletic
Theringer
Industry
Media
Sports
Newsletter
Sports Media with Richard Deitsch
100K subscribers
The Ringer NBA Show
100K subscribers
Audience reach
100K subs
100K subs
Ad format
Sponsored Content
Annie Costabile, a senior writer for The Athletic
Podcast Sponsorship
Promo URL: https://www.theringer.com/2026
Last recorded
May 2026
May 2026
Ad copy examples
The Athletic
Annie Costabile, a senior writer for The Athletic
Theringer
Promo URL: https://www.theringer.com/2026
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