Sponsor comparison

The Flyover vs The Markup

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

The Flyover

jointheflyover.com

The Markup

themarkup.org

Sponsorship breakdown

Sponsored by

Last recorded

August 2025

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Ad copy examples

The Flyover

While big news fights for clicks, The Flyover is winning by ignoring the algorithm entirely. Their newsletter-first model keeps readers coming back, with industry-leading open rates of 55–65% and 2.5M subscribers in just two years. Invest in the Flyover as they aim to reach 80M+ potential readers nationwide. Learn more and become a shareholder in The Flyover.

The Markup

No ad copy available

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