Tracksuit vs Modash

Tracksuit

New industry research from TikTok and Tracksuit, a global brand tracking company, shows just how powerful performance and brand marketing are when they work together. For example, high brand awareness advertisers drive 2.86x more lower-funnel conversions (e.g. purchases) vs low awareness advertisers. Read the free Awareness Advantage report for the full findings to understand how impactful branding is for your performance marketing.

Modash

There’s an art to writing an influencer brief, and nuances across every social platform & content type. You can’t be too prescriptive, but you must provide key messages & guardrails. You can’t provide too much information, but you also can’t provide too little. If you want to level-up your Instagram influencer briefing skills, this is the guide you need. There are tips & examples broken down by deliverable (Reels/Stories/Posts). Free to read, no gating.