TheColdCases.com

About

TheColdCases.com Newsletter is a fast-growing, search-driven true crime and investigative journalism publication reaching a highly engaged audience interested in criminal justice, missing persons, cold cases, and forensic breakthroughs. Founded and written by Dustin Terry, a former investigative journalist and veteran, the newsletter complements a national true-crime platform that attracts 20,000+ monthly website visitors, ranks for 3,000+ organic keywords, and has generated 600,000+ Google search impressions in just a few months. Unlike influencer-based newsletters, growth is powered by evergreen SEO traffic, meaning new readers discover the content daily through search. Subscribers are deeply engaged, spending significant time reading long-form investigative stories, interviews with victims’ families, and analysis of unsolved or recently solved cases. The audience skews toward adults interested in justice, advocacy, public safety, mental health, genealogy, and civic responsibility. Sponsorship Opportunities Include: Dedicated newsletter sponsorships Native sponsor mentions within investigative content Brand alignment with advocacy-focused journalism Long-tail exposure through archived, search-indexed issues Sponsors benefit from high trust, brand safety, and long-term visibility, as newsletter issues continue driving traffic long after publication. This is an ideal placement for brands in legal services, mental health, education, publishing, streaming/media, advocacy, technology, and public interest sectors seeking a thoughtful, credibility-driven audience.