We tracked 1,112 newsletter sponsor placements from 863 brands this week. Attio was the most active sponsor, appearing in 10 newsletters. Technology took the largest share of placements (31.3%).
Sponsor placements tracked
1,112
-9% vs last week
Brands sponsoring
863
-6% vs last week
Newsletters with sponsors
323
-11% vs last week
Biggest sponsors this week
10 newsletters · 1% of all placements -0.8 pts
- Open Loops — Attio is an agentic CRM that captures customer signals in a shared context layer. The promotion highlights features like automatic lead p…
- The AI Entrepreneurs — The agentic era needs a different CRM. That’s Attio. Parallel, Turbopuffer, and Wordsmith run their entire GTM motion on Attio, with agen…
- Superpower Daily — Some teams never seem to stop moving. They're on Attio, the agentic CRM. Every customer signal is captured in one shared context layer, a…
8 newsletters · 0.8% of all placements -0.3 pts
- Simplifying AI — The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing. This guide distills 10 AI strategies from industry leaders tha…
- AI Fire — The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing. Unlock a focused set of AI strategies built to streamline your…
- The AI Entrepreneurs — Most founders are one system away from turning LinkedIn into their best sales channel. Engagement is easy to mistake for pipeline. On Sep…
7 newsletters · 0.6% of all placements +0.3 pts
- The AI Report — Your email reveals more than you think. Most people have no idea how many sites publicly list their name, address, and phone number. Inco…
- MacRumors — https://incogni.com
- Tia Weston — Take your personal data back with Incogni! Use code WESTON at the link below and get 60% off an annual plan
5 newsletters · 0.5% of all placements +0.4 pts
- AI Business Weekly — https://www.atlassian.com/software/jira/product-discovery
- FryAI — Today feature, for product teams moving at AI speed. Jira Product Discovery brings your ideas, customer insights and priorities into one …
- Horizon AI — https://www.atlassian.com/software/jira/product-discovery
5 newsletters · 0.4% of all placements +0.2 pts
- Last Week in AI — Visit notion.com/lwai to try Notion’s Developer Platform today.
- Horizon AI — https://notion.so
- Lenny's Newsletter — Get a full free year of Cursor, Notion, Lovable, Replit, Wispr Flow, Linear, Factory, ElevenLabs, PostHog, Granola, Brain.fm, Waking Up, …
5 newsletters · 0.4% of all placements 0 pts
- The Blog of Author Tim Ferriss — Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business. Promotional link: Shopify.com/Tim
- Nischa — Thank you to our sponsor, Shopify. Sign up for your Shopify trial here: https://shopify.com/nischa
- AI Entrepreneurs — https://www.shopify.com
5 newsletters · 0.4% of all placements +0.2 pts
- #jesspicks — Wispr Flow helps with talking first to avoid spending too much time trying to write the perfect words. Mentioned in the classifieds secti…
- The Signal — 6 months free of Wispr Flow, my most-used AI tool, so that you can dictate instead of type. If you’re a paid subscriber, reply to this em…
- Open Source CEO by Bill Kerr — Wispr Flow Notetaker walks in knowing your vocabulary. It carries your Flow dictionary and pulls real names off your calendar, Gmail, and…
5 newsletters · 0.4% of all placements +0.2 pts
- The Blog of Author Tim Ferriss — AG1 all-in-one nutritional supplement. Promotional link: DrinkAG1.com/Tim
- Tia Weston — Head to https://drinkag1.com/tiaweston to save an extra 20% on your first subscription order of AG1, for a limited time.
- Trent The Traveler — Head to https://drinkag1.com/trentthetraveler to get a free Morning Person Hat and free AG1 Flavor Sampler in your Welcome Kit with your …
Rising fast
- Superhuman — 4 newsletters this week · 1 last week (4×)
- Granola — 3 newsletters this week · 1 last week (3×)
- Coveron — 3 newsletters this week · 1 last week (3×)
- KodeKloud — 3 newsletters this week · 1 last week (3×)
- WorkOS — 3 newsletters this week · 1 last week (3×)
- Particle — 3 newsletters this week · 1 last week (3×)
- SureThing — 3 newsletters this week · 1 last week (3×)
- Supabase — 3 newsletters this week · 1 last week (3×)
- Jira Product Discovery — 5 newsletters this week · 2 last week (2.5×)
- Incogni — 7 newsletters this week · 4 last week (1.8×)
- Notion — 5 newsletters this week · 3 last week (1.7×)
- Wispr Flow — 5 newsletters this week · 3 last week (1.7×)
New this week
461 brands appeared as newsletter sponsors this week that we hadn't tracked in the previous 4 weeks.
Where the sponsorship budget went
- Technology — 31.3% of placements +0.8 pts
- Finance — 15.2% of placements +1.3 pts
- Health & Sports — 9.6% of placements +1.3 pts
- Marketing — 6% of placements -0.8 pts
- E-commerce — 5.8% of placements +1.2 pts
- Media & Entertainment — 5.7% of placements -1.4 pts
- Travel — 4.2% of placements +0.2 pts
- Food & Beverage — 2.9% of placements -0.6 pts
- Home & Garden — 2.1% of placements +1.4 pts
- Education — 2.1% of placements -0.8 pts
- Business Services — 1.8% of placements +0.2 pts
- Automotive — 1.6% of placements -0.4 pts
Cooling off
- LinkedIn Jobs — 3 newsletters this week (peak 22 in the last 4 weeks)
- Aimfox — 0 newsletters this week (peak 9 in the last 4 weeks)
- Atlassian — 3 newsletters this week (peak 8 in the last 4 weeks)
- Vanta — 1 newsletters this week (peak 6 in the last 4 weeks)
- Apollo — 1 newsletters this week (peak 6 in the last 4 weeks)
- Quince — 2 newsletters this week (peak 7 in the last 4 weeks)
- Factor — 3 newsletters this week (peak 8 in the last 4 weeks)
- StoreClaw — 0 newsletters this week (peak 5 in the last 4 weeks)
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