The Sponsor Index · weekly
The Sponsor Index
A weekly measure of how much brands sponsor newsletters, podcasts and YouTube channels, from the sponsorships we track.
The first reading is published with the next Sponsor Signals issue. Subscribe below to get it.
Sponsor Signals · weekly
Who's paying creators, and what changed
Every week: brands ramping up their newsletter, podcast and YouTube sponsorships, brands buying creator ads for the first time, and the ones that went quiet. From the sponsorships we track.
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How it's measured
- What it counts: sponsorships we detect in newsletters, podcasts and YouTube videos, one per brand, publication and day.
- A fixed panel: only publications we already tracked before the 12 weeks start count. Adding new publications to our scans never makes the index rise.
- Same rules every week: each week counts what we found within 7 days. Some publications are rechecked only every few weeks, so without this rule recent weeks would always look weaker. That's also why the index runs a week behind.
- Updated weekly with Sponsor Signals. Earlier weeks can move slightly when the panel is refreshed.