Sponsor comparison

Function Health vs Bark

Newsletter sponsorship activity, audience reach, and ad formats — side by side.

Function Health

www.functionhealth.com

VS

Bark

familyitguy.com

Sponsorship breakdown

Category
Function Health
Bark
Industry

Health & Sports

Parenting

Newsletter

Two Percent with Michael Easter

10K subscribers

Family IT Guy Podcast

75K subscribers

Audience reach

10K subs

75K subs

Ad format
Sponsored Content

Function Health offers 5x more testing than typical blood work. Your Function re…

Post-roll

Want a phone built for families? Try the Bark Phone: https://www.familyitguy.com…

Last recorded

January 2025

March 2026

Ad copy examples

Function Health

Function Health offers 5x more testing than typical blood work. Your Function results are reviewed by a clinician, but I recommend two things: work with your doctor to analyze your results and read this post to understand the upsides and downsides of direct-to-consumer blood work in the absence of symptoms. Use this link to learn more about Function and to skip the waiting list.

Bark

Want a phone built for families? Try the Bark Phone: https://www.familyitguy.com/go/bark

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