Sponsor comparison
Penname vs System1
Newsletter sponsorship activity, audience reach, and ad formats — side by side.
Sponsorship breakdown
Category
Penname
System1
Industry
SaaS
Marketing
Newsletter
Lenny's Newsletter
80K subscribers
On Strategy Showcase
25K subscribers
Audience reach
80K subs
25K subs
Ad format
Newsletter Ad
Modern identity platform for B2B SaaS, free up to 1 million MAUs
Post-roll
Thanks to Tracksuit and System1 for making this series possible.
Last recorded
January 2026
May 2026
Ad copy examples
Penname
Modern identity platform for B2B SaaS, free up to 1 million MAUs
System1
Thanks to Tracksuit and System1 for making this series possible.
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