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TikTok vs Instagram
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Technology
Social Media
Science Says
30K subscribers
Punchbowl News
175K subscribers
30K subs
175K subs
New industry research from TikTok and Tracksuit, a global brand tracking company…
Presented by Instagram
February 2025
February 2026
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TikTok
New industry research from TikTok and Tracksuit, a global brand tracking company, shows just how powerful performance and brand marketing are when they work together. For example, high brand awareness advertisers drive 2.86x more lower-funnel conversions (e.g. purchases) vs low awareness advertisers. Read the free Awareness Advantage report for the full findings to understand how impactful branding is for your performance marketing.
Presented by Instagram
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