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Feb 25, 2025

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New industry research from TikTok and Tracksuit, a global brand tracking company, shows just how powerful performance and brand marketing are when they work together. For example, high brand awareness advertisers drive 2.86x more lower-funnel conversions (e.g. purchases) vs low awareness advertisers. Read the free Awareness Advantage report for the full findings to understand how impactful branding is for your performance marketing.

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