Eko

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Ad copy example

We made this one for Eko. This is another great example of blending lo-fi UGC, and hi-fi motion graphics. For the hook, we use 3 reaction shots of people hearing through the device for the first time. Their jaws drop and eyes get wide. And having a few quickly back-to-back makes the reactions more believable and compelling. We then go into a more polished animation style showing the app and describing the benefits. The UGC style reaction shots grab your attention and then the back half of the ad builds trust and communicates that yeah this is a serious product that I can feel confident in using. There are so many ways to do this but blending UGC + motion is still one of my favorite formats, especially for brands that need to build a lot of trust before a purchase. High-ticket items, food/bev/supplements and medical devices all easily in that category.