Nooks

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Sales is harder than code. Nooks Labs is working on it. Coding agents get feedback in seconds: the tests pass or they fail. Nooks learned that sales agents can wait weeks to find out whether a move worked. Much of what matters, like who's really making the decision, never makes it into the CRM. Nooks' agents scored 97% on the company's own eval set, but reps still double-checked every output. So Nooks Labs, the company's applied AI team, built a harder benchmark from real deal data. The team then fixed what it exposed with calibrated confidence scores, a way to test a strategy against past deals before it runs, and 500+ examples of bad AI writing used as guardrails. Today, 96% of agent-written emails go out without edits. The open question now: what does it take to go from 2x productivity gains to 10x?