Rhode

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70% of celebrity brands flop within 3 years. Yet Hailey Bieber turned Rhode into a billion-dollar business. Fast, and with just 3 products. Her secret? A viral product strategy laser focused on Gen Z influencers. The results speak for themselves: $200M+ in sales per year, 400K+ waitlist for each launch, 4.7M followers across Instagram and TikTok. Get the Rhode Playbook to see how she did it.