Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated July 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1SaaS
193 placements·116 brands·-16% MoM
#2Technology
190 placements·141 brands·-70% MoM
#3Finance
179 placements·114 brands·-69% MoM
#4FinTech
162 placements·70 brands·-7% MoM
#5Sports
156 placements·119 brands·+133% MoM
#6Artificial Intelligence
130 placements·93 brands·-40% MoM
#7Health & Fitness
99 placements·89 brands·+154% MoM
#8Entertainment
97 placements·72 brands·+593% MoM
#9Investing
61 placements·26 brands·-25% MoM
#10Business
59 placements·42 brands·-56% MoM
#11Media
58 placements·49 brands·+61% MoM
#12Lifestyle
55 placements·43 brands·+817% MoM
#13Marketing
55 placements·45 brands·-24% MoM
#14Mental Health
45 placements·31 brands·+463% MoM
#15Software
44 placements·40 brands·+10% MoM
#16Automotive
41 placements·38 brands·+11% MoM
#17Travel
33 placements·28 brands·+10% MoM
#18Real Estate
27 placements·21 brands·-39% MoM
#19Gaming
26 placements·26 brands·-7% MoM
#20Food & Beverage
25 placements·25 brands·+108% MoM
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