Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated May 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Finance
325 placements·191 brands·+25% MoM
#2Technology
278 placements·202 brands·-32% MoM
#3Sports
220 placements·136 brands·+8% MoM
#4SaaS
186 placements·107 brands·+31% MoM
#5Artificial Intelligence
175 placements·116 brands·+41% MoM
#6Entertainment
174 placements·92 brands·+71% MoM
#7FinTech
147 placements·63 brands·+62% MoM
#8Education
123 placements·47 brands·-11% MoM
#9Mental Health
110 placements·38 brands·+175% MoM
#10Media
104 placements·70 brands·+12% MoM
#11Business
88 placements·70 brands·+80% MoM
#12Marketing
70 placements·51 brands·+6% MoM
#13Consumer Goods
66 placements·58 brands·+83% MoM
#14Investing
64 placements·27 brands·+146% MoM
#15Automotive
62 placements·39 brands·+24% MoM
#16Health & Fitness
52 placements·38 brands·-59% MoM
#17Real Estate
43 placements·33 brands·+87% MoM
#18Travel
43 placements·30 brands·-50% MoM
#19Software
38 placements·28 brands·-45% MoM
#20Lifestyle
34 placements·23 brands·-48% MoM
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