Industry analysis

Top spending industries

Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.

Updated September 2026

20
industries tracked
15.1%
top share
30d
window

Market share

Industries ranked by ad volume

Newsletter ad placements by industry — last 30 days. Bars show share of total market.

#1
Sports
203 placements·132 brands·-21% MoM
#2
Finance
150 placements·99 brands·-14% MoM
#3
SaaS
148 placements·102 brands·-23% MoM
#4
Entertainment
115 placements·67 brands·-20% MoM
#5
Artificial Intelligence
89 placements·60 brands·-14% MoM
#6
Technology
89 placements·78 brands·-74% MoM
#7
FinTech
76 placements·37 brands·-48% MoM
#8
Mental Health
54 placements·35 brands·-2% MoM
#9
Health & Fitness
54 placements·43 brands·-67% MoM
#10
Automotive
51 placements·42 brands·-29% MoM
#11
Lifestyle
47 placements·36 brands·+12% MoM
#12
Travel
41 placements·28 brands·-11% MoM
#13
Gaming
41 placements·41 brands·+720% MoM
#14
Marketing
32 placements·30 brands·-18% MoM
#15
Business
29 placements·19 brands·-17% MoM
#16
Software
27 placements·21 brands·+29% MoM
#17
Cybersecurity
27 placements·16 brands·-34% MoM
#18
Education
26 placements·15 brands·-30% MoM
#19
Real Estate
24 placements·20 brands·+100% MoM
#20
Media
22 placements·19 brands·-45% MoM

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