Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated October 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Technology
185 placements·168 brands·-15% MoM
#2Artificial Intelligence
180 placements·108 brands·+125% MoM
#3SaaS
158 placements·106 brands·+14% MoM
#4Finance
142 placements·111 brands·-21% MoM
#5Software
123 placements·73 brands·+324% MoM
#6Marketing
97 placements·70 brands·+288% MoM
#7FinTech
86 placements·49 brands·-12% MoM
#8Entertainment
78 placements·51 brands·-32% MoM
#9Sports
70 placements·57 brands·-69% MoM
#10Automotive
51 placements·40 brands·+38% MoM
#11Food & Beverage
50 placements·27 brands·+525% MoM
#12Cybersecurity
38 placements·28 brands·+19% MoM
#13Gaming
38 placements·38 brands·-7% MoM
#14Travel
35 placements·33 brands·±0% MoM
#15Health & Fitness
32 placements·26 brands·-71% MoM
#16Health
31 placements·26 brands
#17Consumer Goods
30 placements·29 brands·+275% MoM
#18Home & Garden
25 placements·22 brands·+257% MoM
#19Education
24 placements·23 brands·-17% MoM
#20Investing
20 placements·11 brands·-9% MoM
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