Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated May 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Technology
71 placements·49 brands·-48% MoM
#2Finance
67 placements·40 brands·-11% MoM
#3Tech
31 placements·12 brands·+343% MoM
#4E-commerce
19 placements·16 brands·-32% MoM
#5Gaming
15 placements·15 brands·-12% MoM
#6Marketing
11 placements·6 brands
#7Home & Garden
11 placements·11 brands·-45% MoM
#8Software
9 placements·7 brands·-25% MoM
#9Sports
7 placements·6 brands·±0% MoM
#10Entertainment
6 placements·6 brands
#11Real Estate
5 placements·5 brands·±0% MoM
#12Science
3 placements·3 brands
#13Programming
3 placements·3 brands·-25% MoM
#14Automotive
2 placements·2 brands·±0% MoM
#15Travel
1 placements·1 brands·-87% MoM
#16Sustainability
1 placements·1 brands
#17Fashion
1 placements·1 brands
#18Beauty
1 placements·1 brands
#19Crypto
1 placements·1 brands
#20Productivity
1 placements·1 brands·-75% MoM
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