Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated July 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Technology
90 placements·74 brands·-52% MoM
#2Sports
33 placements·33 brands·+371% MoM
#3Health & Fitness
32 placements·31 brands·+167% MoM
#4Gaming
25 placements·25 brands·-7% MoM
#5Food & Beverage
23 placements·23 brands·+109% MoM
#6Tech
20 placements·17 brands·-31% MoM
#7Software
20 placements·20 brands·+54% MoM
#8Lifestyle
20 placements·20 brands·+233% MoM
#9Business
17 placements·16 brands·+750% MoM
#10Sustainability
16 placements·16 brands
#11Marketing
15 placements·15 brands·+50% MoM
#12Finance
13 placements·13 brands·-76% MoM
#13Real Estate
10 placements·10 brands·+43% MoM
#14Education
7 placements·5 brands·+133% MoM
#15Programming
5 placements·5 brands·+400% MoM
#16Automotive
4 placements·4 brands·-56% MoM
#17Beauty
4 placements·4 brands·-50% MoM
#18Kids & Family
2 placements·2 brands
#19E-commerce
2 placements·2 brands·-89% MoM
#20Entertainment
2 placements·2 brands·-60% MoM
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