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Weekly sponsorship insights

Who's buying newsletter ads this week

Sep 19 – Sep 26, 2026. Every week we scan newsletter issues for sponsor placements and publish what changed.

Sponsor placements tracked
1,112
-9% vs last week
Brands sponsoring
863
-6% vs last week
Newsletters with sponsors
323
-11% vs last week

Biggest sponsors

The brands that appeared in the most newsletters this week, with their share of all tracked placements.

#1Attio
  • Open Loops — Attio is an agentic CRM that captures customer signals in a shared context layer. The promotion highlights features like automatic lead p…
  • The AI Entrepreneurs — The agentic era needs a different CRM. That’s Attio. Parallel, Turbopuffer, and Wordsmith run their entire GTM motion on Attio, with agen…
  • Superpower Daily — Some teams never seem to stop moving. They're on Attio, the agentic CRM. Every customer signal is captured in one shared context layer, a…
Open LoopsOpen Source CEO by Bill KerrTheFuturePartyThe AI EntrepreneursSuperpower DailyReza SaeediAI Agents NewsAI Entrepreneurs
#2HubSpot
  • Simplifying AI — The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing. This guide distills 10 AI strategies from industry leaders tha…
  • AI Fire — The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing. Unlock a focused set of AI strategies built to streamline your…
  • The AI Entrepreneurs — Most founders are one system away from turning LinkedIn into their best sales channel. Engagement is easy to mistake for pipeline. On Sep…
AI FireNeed2Know, by CheddarUnwind AIAI Agents News (Agent Pulse)FryAI with Hunter KallaySimplifying AIFryAIThe AI Entrepreneurs
#3Incogni
  • The AI Report — Your email reveals more than you think. Most people have no idea how many sites publicly list their name, address, and phone number. Inco…
  • MacRumors — https://incogni.com
  • Tia Weston — Take your personal data back with Incogni! Use code WESTON at the link below and get 60% off an annual plan
HomeMadeModernThe AI ReportMacRumorsBlacktail StudioMilly | Belgrave Villa RenovationTrent The TravelerTia Weston
#4Jira Product Discovery
  • AI Business Weekly — https://www.atlassian.com/software/jira/product-discovery
  • FryAI — Today feature, for product teams moving at AI speed. Jira Product Discovery brings your ideas, customer insights and priorities into one …
  • Horizon AI — https://www.atlassian.com/software/jira/product-discovery
AI EntrepreneursHorizon AIWhat Did OpenAI Do This Week?AI Business WeeklyFryAI
#5Notion
  • Last Week in AI — Visit notion.com/lwai to try Notion’s Developer Platform today.
  • Horizon AI — https://notion.so
  • Lenny's Newsletter — Get a full free year of Cursor, Notion, Lovable, Replit, Wispr Flow, Linear, Factory, ElevenLabs, PostHog, Granola, Brain.fm, Waking Up, …
Last Week in AIUpgradeLenny's NewsletterRefactoringHorizon AI
#6Shopify
  • The Blog of Author Tim Ferriss — Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business. Promotional link: Shopify.com/Tim
  • Nischa — Thank you to our sponsor, Shopify. Sign up for your Shopify trial here: https://shopify.com/nischa
  • AI Entrepreneurs — https://www.shopify.com
NischaCold Case FilesCrime Conspiracy Cults & MurderAI EntrepreneursThe Blog of Author Tim Ferriss
#7Wispr Flow
  • #jesspicks — Wispr Flow helps with talking first to avoid spending too much time trying to write the perfect words. Mentioned in the classifieds secti…
  • The Signal — 6 months free of Wispr Flow, my most-used AI tool, so that you can dictate instead of type. If you’re a paid subscriber, reply to this em…
  • Open Source CEO by Bill Kerr — Wispr Flow Notetaker walks in knowing your vocabulary. It carries your Flow dictionary and pulls real names off your calendar, Gmail, and…
Box of AmazingOpen Source CEO by Bill KerrTech With TimThe Signal#jesspicks
#8AG1
  • The Blog of Author Tim Ferriss — AG1 all-in-one nutritional supplement. Promotional link: DrinkAG1.com/Tim
  • Tia Weston — Head to https://drinkag1.com/tiaweston to save an extra 20% on your first subscription order of AG1, for a limited time.
  • Trent The Traveler — Head to https://drinkag1.com/trentthetraveler to get a free Morning Person Hat and free AG1 Flavor Sampler in your Welcome Kit with your …
Harris FootballThe Blog of Author Tim FerrissDaily DropTrent The TravelerTia Weston

Rising fast

Brands whose newsletter count grew the most compared with last week.

Superhuman4 newsletters this week · 1 last week
4×
Granola3 newsletters this week · 1 last week
3×
Coveron3 newsletters this week · 1 last week
3×
KodeKloud3 newsletters this week · 1 last week
3×
WorkOS3 newsletters this week · 1 last week
3×
Particle3 newsletters this week · 1 last week
3×
SureThing3 newsletters this week · 1 last week
3×
Supabase3 newsletters this week · 1 last week
3×
Jira Product Discovery5 newsletters this week · 2 last week
2.5×
Incogni7 newsletters this week · 4 last week
1.8×
Notion5 newsletters this week · 3 last week
1.7×
Wispr Flow5 newsletters this week · 3 last week
1.7×

New this week

461 brands sponsored a newsletter this week without appearing in the previous 4 weeks.

Regus4 newsletters · Real Estate
Front4 newsletters · Technology
Eight Sleep3 newsletters · Health & Sports
Uniswap2 newsletters · Finance
Perk2 newsletters · Marketing
Speechmatics2 newsletters · Technology
Templafy2 newsletters · Technology
Vincere2 newsletters · Technology
Angelino's Coffee2 newsletters · Food & Beverage
AWS2 newsletters · Technology
TypeSafe AI2 newsletters · Technology
Re-Leased2 newsletters · Real Estate Software

Where the sponsorship budget went

Share of this week's placements by industry, and the change from last week in percentage points.

Technology
31.3%+0.8 pts
Finance
15.2%+1.3 pts
Health & Sports
9.6%+1.3 pts
Marketing
6%-0.8 pts
E-commerce
5.8%+1.2 pts
Media & Entertainment
5.7%-1.4 pts
Travel
4.2%+0.2 pts
Food & Beverage
2.9%-0.6 pts
Home & Garden
2.1%+1.4 pts
Education
2.1%-0.8 pts
Business Services
1.8%+0.2 pts
Automotive
1.6%-0.4 pts

Cooling off

Brands that sponsored heavily in the last 4 weeks and pulled back this week.

LinkedIn Jobs3 this week · peak 22
Aimfox0 this week · peak 9
Atlassian3 this week · peak 8
Vanta1 this week · peak 6
Apollo1 this week · peak 6
Quince2 this week · peak 7
Factor3 this week · peak 8
StoreClaw0 this week · peak 5

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