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Sponsor Signals Nov 13, 2026 · who pays creators, and what changed
Lovable sponsored 50 newsletters in the last 30 days, up from 1 in the previous 30 days. In total, 2,277 brands sponsored 5,362 times across 1,387 publications between Oct 14 and Nov 13.
The Sponsor Index Sponsorships per 100 publications we track, week of Oct 30. Last 12 weeks: Aug 20 to Nov 5. About the index → |
Lovable's newsletter push: 1 to 50 in a month
Lovable sponsored 50 newsletters in the last 30 days. In the 30 days before, it was 1.
The biggest among them: The Finance Gem 💎, Superpower Daily, The Leverage and Evan Armstrong The Leverage.
It isn't alone in Technology & SaaS: Wispr Flow and ZOLEO are also sponsoring more.
Lovable's pitch “You know the problem. Now build the fix. You've spent years close to a broken industry or process.” Ad in LaFamilia's Newsletter, Nov 12 |
Lovable: publications sponsored per week
| Sep 18 | | 1 |
| Sep 25 | | 0 |
| Oct 2 | | 0 |
| Oct 9 | | 0 |
| Oct 16 | | 11 |
| Oct 23 | | 3 |
| Oct 30 | | 17 |
| Nov 6 | | 23 |
See every Lovable sponsorship → · Pitch Lovable →
Ramping up
Roku sponsored 46 newsletters in the last 30 days, up from 4 in the previous 30 days. Pitch Roku →
HubSpot sponsored 67 newsletters in the last 30 days, up from 27 in the previous 30 days. Pitch HubSpot →
Alaska Airlines sponsored 30 newsletters in the last 30 days, up from 1 in the previous 30 days. Pitch Alaska Airlines →
Wispr Flow sponsored 53 newsletters in the last 30 days, up from 25 in the previous 30 days. Pitch Wispr Flow →
CookUnity sponsored 23 newsletters in the last 30 days, up from 0 in the previous 30 days. Pitch CookUnity →
New to creator ads
ZOLEO sponsored 12 newsletters in the last 30 days, first seen on Nov 2. Pitch ZOLEO →
ZOLEO's pitch “Make time for trails. Make a plan to stay connected. Fresh air, a change of scenery, and time on your feet.” Ad in D3Playbook, Nov 12 |
Universal Ads sponsored 11 newsletters in the last 30 days, first seen on Nov 3. Pitch Universal Ads →
Universal Ads's pitch “Get on TV. Here's how most TV platforms work: you hand over your budget, and before your ad ever airs, a chunk of it disappears into platform fees and markups.” Ad in Music Marketing Trends by Jesse Cannon, Nov 12 |
WithCoverage sponsored 10 newsletters in the last 30 days, first seen on Oct 20. Pitch WithCoverage →
WithCoverage's pitch “WithCoverage replaces your company’s traditional insurance broker with AI-enabled insurance experts and attorneys.” Ad in The AI Bites, Nov 12 |
Atlas Salt sponsored 10 newsletters in the last 30 days, first seen on Oct 16. Pitch Atlas Salt →
Atlas Salt's pitch “Why Overseas Producers Can't Undercut Atlas Salt, Even for FreeCities are already running short on road salt, and winter hasn't even started.” Ad in KRONIKL, Nov 10 |
Cherry sponsored 9 newsletters in the last 30 days, first seen on Oct 26. Pitch Cherry →
Cherry's pitch “” With Cherry, patients can apply for financing solutions on their phones in about 35 seconds - and 90% of them are approved*.” Ad in Need2Know, by Cheddar, Nov 11 |
Back again
Gladly returned after 3 months away, sponsoring 18 newsletters in the last 30 days. Pitch Gladly →
Vanity Fair returned after 6 months away, sponsoring 13 newsletters in the last 30 days. Pitch Vanity Fair →
Hansø returned after 4 months away, sponsoring 8 newsletters in the last 30 days. Pitch Hansø →
Gone quiet
Voices sponsored 13 newsletters in the 90 days before, but none in the last 30 days; last seen on Sep 28.
FanDuel sponsored 11 newsletters in the 90 days before, but none in the last 30 days; last seen on Aug 28.
Skydive sponsored 9 newsletters in the 90 days before, but none in the last 30 days; last seen on Oct 9.
Where budgets moved
▲ Startups & VC placements rose to 30 in the last 30 days from 7 in the previous 30 days, a 329% change.
▲ Media & Entertainment placements rose to 75 in the last 30 days from 20 in the previous 30 days, a 275% change.
▲ Travel placements rose to 37 in the last 30 days from 10 in the previous 30 days, a 270% change.
How brands pitch Of 269 brands whose ads we read this week, 17% led with a discount or promo code, 13% with a free resource and 7% with an event or webinar. The week before, 23% offered a discount or promo code. 46% made no offer at all. The most common selling point: making or saving money (16%). Ad of the week: ChatFeatured “The AEO work, without the AEO hire” Ran in 11 publications this week · offer: a free trial · selling point: saving time. Seen in Atlas360 Gunluk Bulten (Sabah ve Aksam), Nov 10. Pitch ChatFeatured → |
First sponsor spotted Newsletters we have been reading for a while ran their first sponsor we have spotted. Congratulations: 🎉 ✍️ LinkedIn Prompts: sponsored by Attio and Lovable 🎉 🏀 The Baseline: sponsored by Roku and HubSpot 🎉 AI Central - Your #1 Source for AI, ChatGPT & Claude Tutorials & Guides: sponsored by HubSpot and Wispr Flow 🎉 PIM Newsletter | Personal Injury Lawyer News: sponsored by Rankings.io 🎉 5 minutes overview of the coolest tech & cultural events in Berlin.: sponsored by Qonto
Want to pitch these brands? SponsorGap shows every brand sponsoring newsletters, podcasts and YouTube, with the contacts to reach them. Try SponsorGap free → |
How we count: sponsorships we detected between Oct 14 and Nov 13 in the 1387 publications we track (1357 newsletters, 27 podcasts and 3 YouTube channels). Growth is checked against publications we tracked in both periods, so a new publication on our list never counts as a brand spending more. The Sponsor Index counts sponsorships in the 1,822 publications we tracked before the chart starts, so new publications on our list don't inflate it. Each week counts what we found within 7 days, which is why it runs a week behind.
Data by SponsorGap. Run a newsletter or channel? See which brands sponsor creators like you.
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