Industry Analysis

May 2026 Newsletter Sponsor Database: 1,849 Active Companies

SponsorGap TeamJune 9, 2026

In May 2026, 1,849 companies actively purchased newsletter sponsorships — accounting for 4,138 total ad placements tracked across newsletters, podcasts, and YouTube channels. This is your complete reference for who was buying and where.

1,849
Active sponsors
4,138
Total placements
10
Industries represented

Top Industries Buying Ads in May 2026

Which sectors were spending the most on newsletter advertising:

Industry Companies
Technology 240 companies
Finance 221 companies
Sports 130 companies
Artificial Intelligence 129 companies
Business 98 companies
SaaS 97 companies
Media 64 companies
Entertainment 56 companies
Marketing 49 companies
Consumer Goods 48 companies

Most Active Sponsors — May 2026

Ranked by number of placements tracked. Companies with more placements are running broader campaigns.

# Company Placements Sponsored in
1
Shopify
Technology
46 placements Waveform: The MKBHD Podcast, Mario Lochner – Weil dein Geld mehr kann!, The Personal Finance Podcast +19 more
2
Wispr Flow
Artificial Intelligence
36 placements Recomendo, The Daily Bite, TLDR Newsletter +18 more
3
BetterHelp
Health & Wellness / Therapy
24 placements Market Munchies, Jobseeking is Hard, Alexandra Gater +15 more
4
Attio
CRM Software
24 placements Future Blueprint, The Daily Bite, Bay Area Times +11 more
5
Viktor
Artificial Intelligence
23 placements The AI Entrepreneurs, MakerThrive, The Neuron +8 more
6
Vanta
SaaS
23 placements Lenny's Newsletter, The VC Corner, Deep Questions +8 more
7
DeleteMe
Finance
23 placements The Personal Finance Podcast, Money For Couples with Ramit Sethi, Money For Couples +5 more
8
Kalshi
Trading
22 placements Milk Road Crypto, Alternative Investing Report, Need2Know +10 more
9
Granola
SaaS
20 placements Bay Area Times, Big Desk Energy, The Deep View +6 more
10
Amazon
Finance
20 placements Chat With Traders, NoDesk, Artificial Intelligence Act - EU AI Act +10 more
11
Quince
Home & Garden
20 placements DIY Wife, Mental Illness Happy Hour, All Healthy +8 more
12
Simplecast
Finance
17 placements Investing Insights, Mad Money w/ Jim Cramer, CNBC's "Fast Money" +8 more
13
HubSpot
SaaS
16 placements AI Fire, Science Says, The Rundown AI +8 more
14
Megaphone
Technology
16 placements I Can’t Sleep, Stock Market Today With IBD, BiggerPockets Money Podcast +7 more
15
AdsWizz
Finance
16 placements Mad Money w/ Jim Cramer, CNBC's "Fast Money", ETF Edge +8 more
16
Indeed
Finance
16 placements The Personal Finance Podcast, Young and Profiting with Hala Taha, Weekends with Rob Fai
17
Nexo
FinTech
15 placements Milk Road Crypto, The Drip
18
Squarespace
Technology
15 placements Mac Power Users, Peter McKinnon, Matt D'Avella +5 more
19
Lightfield
CRM Software
15 placements Open Source CEO, The AI Report, Future Blueprint +4 more
20
Framer
SaaS
14 placements Open Source CEO, Waveform: The MKBHD Podcast, Practical AI +5 more
21
MarketBeat
Finance
14 placements Pivot & Flow, Need2Know
22
Acorns
Finance
14 placements The Personal Finance Podcast, Growth Mindset Psychology: The Science of Self-Improvement, 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
23
Incogni
Cybersecurity
13 placements The Rundown, The AI Report, The Neuron +4 more
24
Omny Studio
Finance
13 placements How to Money, The Money Café with Alan Kohler, Motley Fool Money +3 more
25
Monarch
Finance
12 placements The Personal Finance Podcast, Deep Questions, Money Guy Show +1 more
26
Policygenius
Finance
12 placements The Personal Finance Podcast, First Up with Korolnek & Colaiacovo, Weekends with Rob Fai
27
Audible
Finance
12 placements Money For Couples, Money For Couples with Ramit Sethi, The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. +2 more
28
Fiscal AI
FinTech
11 placements The Intrinsic Value Newsletter, Dividend Talks, How They Make Money
29
Miso Robotics
Artificial Intelligence
11 placements How They Make Money, Open Scout, Pivot & Flow +1 more
30
Particle
Consumer Goods
11 placements The Dink Newsletter, D3Playbook, Bay Area Times +3 more
31
Deel
SaaS
11 placements Not Boring by Packy McCormick, GRIT, The Neuron +6 more
32
Athyna
Artificial Intelligence
11 placements The Deep View, Bay Area Times, The Signal
33
Alma
Artificial Intelligence
11 placements Run Your Private Practice with AI (Artificial I..., Run Your Private Practice with AI, Mental Illness Happy Hour +1 more
34
LMNT
Technology
11 placements Deep Questions, Deep Questions with Cal Newport, Money For Couples +3 more
35
Huel
Food & Nutrition
11 placements Scott's Newsletter, Young and Profiting with Hala Taha, Neuro Athletics
36
Zocdoc
Home & Garden
11 placements Jenna Phipps, Young and Profiting with Hala Taha, MacBreak Weekly (Audio) +3 more
37
Notion
SaaS|Productivity
10 placements Feed Me, Deep Questions, Deep Questions with Cal Newport +5 more
38
NordVPN
Technology
10 placements Up Rugby, PewDiePie, SEN Breakfast +2 more
39
MasterClass
Technology
10 placements AppleInsider Podcast, Product Talk, The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women +7 more
40
Steamclock
Technology
10 placements Connected, AppStories, Upgrade
41
OutSystems
Technology
10 placements Total Leo, Hands-On Tech, Hands-On Tech (Audio) +3 more
42
NetSuite
Technology
10 placements Mac Power Users, Money For Couples, Money For Couples with Ramit Sethi +2 more
43
FanDuel
Sports
10 placements The Bill Simmons Podcast, OverDrive, The Ringer NBA Show +1 more
44
1Password
Technology
9 placements Mac Power Users, The Changelog, The Changelog: Software Development, Open Source
45
WorkOS
SaaS
9 placements Lenny's Newsletter, TLDR, TLDR Founders
46
Slack
SaaS|Collaboration Tools
9 placements There's An AI For That, Bay Area Times, There's an AI For That
47
Mode Mobile
FinTech
9 placements Pivot & Flow, Big Technology, The AI Report +3 more
48
Bitget
FinTech
9 placements The Pomp Letter, The Scoop
49
Simple Mining
FinTech
9 placements The Pomp Letter, The Scoop
50
Uphold
FinTech
9 placements The Pomp Letter, The Scoop

Showing top 50 of 1,849 active sponsors. Sign up free to access the full May 2026 database.

How to Use This Data

A company that sponsored a newsletter in May 2026 is a warm lead. They've already committed budget to this channel — your job is simply to show them your audience is the right fit. Start with the companies in your niche, check which newsletters they ran in, and craft a pitch that references their existing campaigns.

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